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5 Reasons Every Seller Should Consider Hosting an Open House

Most sellers panic at the thought of having strangers in their home who’re looking at the house with a critical eye. But in reality, open houses are an effective tool to market and sell your house. Keep reading to find out why!


Traffic is Key

The more prospective buyers you have at your open house, the larger the pool of people who may make an offer. In fact, according to the National Association of Realtors, over 7% of buyers purchase a home by visiting an open house or seeing a yard sign.


Creates Competition

When there are multiple people interested in purchasing a home, the seller has more leverage when negotiating the price. An open house allows potential buyers to see how much interest your home has generated, which may lead them to make a higher offer.


Helps Buyers Visualize

By hosting an open house, you’re giving potential buyers the opportunity to see your home firsthand and learn more about what it has to offer. This way, buyers can visualize themselves living in your home.


Prompts Buyers to Make an Offer

Some buyers may not be quite ready to make an offer on a property they’ve just seen online. An open house gives buyers the chance to get their foot in your door without having to book an appointment. This could prompt them into making an offer.


Ease The Home Buying Tension

According to Forbes, with several potential buyers in your house at one time, they could feel less self-conscious. Your agent can casually chat with the buyers and their agents, offering tours in a low-key environment. That relaxed feeling is rarely found in private showings where buyers only have a brief window to view the house.


Should Sellers Host Open Houses?

Open houses have a myriad of benefits. If you’d like to know more about open houses and how to host one successfully, contact us at (773) 420-8045 today!


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